Heather Foeh Consulting has a fresh new brand: The Customer Craft
Crafting scalable, customer-led growth
Hey there!
I help companies craft impactful customer marketing programs and teams.
I guide early stage and growth stage companies that are ready to launch a customer marketing practice or that need to rejuvenate their existing programs.
I help individual customer marketers accelerate their careers.
I coach customer marketing professionals at B2B SaaS companies that want to advance their careers through effective programs and personal confidence.
I’m Heather Foeh
Let’s start with your biggest question: my last name is pronounced ‘fey’.
My career in B2B tech started oh-so-long ago (read: 1990s) in the marketing department of an Austin, TX videoconferencing company when our website consisted of some scrolling lime green banner text and our phone number.
Happily I was able to get out of the digital dark ages and experience the early days of marketing automation by being an Eloqua customer and then an Eloqua employee. Still one of the proudest moments in my career was launching “Topliners” in 2011, the thriving Eloqua customer community.
I then worked in leadership roles in customer success and customer marketing/advocacy at companies such as PathFactory, Workfront, Adobe and 6sense. In 2024 I opened my consulting firm to bring those years of experience to companies across the globe while I roam the United States in my RV.
No matter what role I’ve been in, my focus has always been on crafting delightful customer experiences. We sign contracts as companies, but the day-to-day interactions happen between real humans. If those interactions are memorable, frictionless, and full of value, we create a differentiated experience that’s a win for everyone.
Check out these Customer Advocacy Playbooks
I partnered with the team at Champion to produce four playbooks focused on launching (or revitalizing) a Customer Advocacy Program. These are step-by-step guides meant to help you move quickly and confidently. Enjoy!
What is an Advocacy Program?
You'll learn how a well-run Advocacy program supports revenue, retention, marketing, and product strategy — and how to articulate those goals in a way that resonates with your executives.
Launching an Advocacy Program
Everything you need to start from scratch — from crafting a compelling program name, to finding the right advocates, to getting internal teams on board.
Setting Up Your Activation Form
The intake form is the virtual handshake at the start of every Advocate relationship — and the data you collect there is the fuel for your entire program. Here’s how to make it count.
Engaging Your Advocates
The final playbook focuses on what keeps a program truly thriving: meaningful, consistent engagement. You'll learn how to strike while the iron is hot, plan quarterly activities, and spread the love.
Ready to Proceed?
Schedule a free 30-minute consultation to get started.